Chevrolet celebrates 7th anniversary in India

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Kanika Shriram

18 June, 2010

Launched in 2003, Chevrolet has become one of the most popular and the fastest growing automotive brands in the country, having sold over 3,00,000 cars in India.

Chevrolet today completed seven years of its successful journey after its foray into the Indian market in 2003. To celebrate this important milestone and strengthen its ever increasing customer base, General Motors India has undertaken several initiatives like Chevrolet free Mega Service Camps that include Exchange and Loan Facilities, Product and Accessories Displays and Test Drives across the country.

It has also initiated the Mega Gold Rush scheme for customers who will be awarded gold coins with purchase of select Chevrolet vehicles. To engage with consumers, several fun-filled activities around the Beat are being organized in prominent malls in key cities across the country. To make its customers a part of the celebrations, Chevrolet will also host gala evenings, special movie shows and a slew of dealer driven activities across the country.

Launched in 2003, Chevrolet has become one of the most popular and the fastest growing automotive brands in the country, having sold over 3,00,000 cars in India. With a wide array of products and services, Chevrolet has brought unmatched product quality and unparalleled performance to the Indian consumers.
Speaking on the occasion, Mr P Balendran, Vice-President, GM India said, “Chevrolet has come a long way in India in its journey of seven years. Chevrolet’s best-in-class products, widespread customer outreach through an expansive network, promise to deliver quality, efficiency and performance have led to widespread acceptance and support for our brand. It gives us immense pleasure to see such overwhelming response to the Chevrolet brand that continues to register record sales month after month consistently. We will continue to engage with our myriad stakeholders and exceed all expectations by fulfilling our promise of providing the very best said, Balendran.
In its commitment to continue to provide customers with a value proposition that distinguishes it from the rest, Chevrolet during its journey has introduced several industry-first initiatives like a centralized 24x7 call centre to attend to customer complaints and provide information related to its products and services, unmatched product warranties / guarantees, a 24x7 breakdown helpline service, the Cashless Ownership Offer and its unique “Cost of Ownership” program to further bolster the excellent ownership experience of Chevrolet vehicles.

It has also introduced the Chevrolet Pre-Owned Car Program called "Chevy OK" which is operational in 41 locations as of now. For its efforts, the company and its vehicles have received several prestigious awards from the industry and media.
In order to provide customers with a wide array of mobility solutions, the company has also collaborated with SAIC to introduce LCVs and passenger cars in the Indian market. As part of its commitment towards alternate fuels and environment-friendly solutions, the company is working towards developing electric vehicles for the Indian market. It has also recently tied up with US Department of Energy and CSMCRI to develop Jatropha for bio-diesel that will help GM develop zero-emission vehicles.

Chevrolet’s product portfolio boasts of eight cars suiting everybody's pocket, which makes Chevrolet the second largest brand in terms of its portfolio size. It recently introduced Chevrolet Cruze and Chevrolet Beat as part of the 300 series to the Indian market giving customers inspiring design, advanced technology and superior features - a first in the respective segments, making these products industry benchmarks and winner among consumers. The company is also rapidly increasing its dealer and service network and plans to take it to 300 by the end of this year from the current 206 sales points and 200 authorized service outlets across the country.

GM India operates two state-of-the-art manufacturing facilities in Halol and Talegaon. It has recently added second shifts in both the plants, and is in the process of setting up a 160,000-unit Powertrain manufacturing facility, at the Talegaon manufacturing plant premises. It has also set up a Technical Centre at Bangalore (GMTCI) that has three operational units: Research & Development (R&D), Engineering and a Design Studio - India’s first such digital studio.
As a responsible corporate citizen, the company has been at the forefront of fulfilling its corporate social responsibility. GM India believes in working with the Government to spread awareness of issues that are in the public interest and have an overall impact on the state’s development and economy.

GM India continues to work on several product programs and innovative initiatives to cater to the wide and varied requirements of its valued customers in India and fulfilling the ‘Chevrolet Promise’. Truly, there’s a great journey ahead with Chevrolet and the company is committed to achieving greater milestones in the Indian market.