Hu Jintao talks about the entertainment industry and says, “The country's cultural soft power should be improved significantly. We should continuously enhance the international influence of Chinese culture.” Some 900 films were made last year in China but industry insiders says there is a shortage of home grown expertise.
Heavy restrictions on domestic films do not help. Every movie needs government approval before being released and this means a marked absence of sensitive issues or gritty realism. A filmmaker expresses his frustration over the censorship and says, “Censorship leaves domestic filmmakers at a loss as to what to do. They don't know how to deal with contemporary subjects. They turned to classic stories that has nothing to do with reality. In comedies, they have nothing to do with current situations. Censorship has limited filmmakers' capacity of innovation.” Such obstruction is the basic problem for promoting China's soft power.