Citibank launches new rewards platform
One of the leading global financial services companies, Citibank, recently launched a travel reward scheme in association with Travelguru, which is a large network of over 4,000 hotels in India and over 72,000 hotels worldwide.
- Accrual of triple reward points on hotel and holiday package bookings done using any Citibank credit card through Citibank travel rewards;
An industry-first, unique opportunity for instant online redemption of reward points earned on all Citi-branded cards against purchase of hotel and holiday package bookings; Convenience of a dedicated toll-free helpline for consulting a travel specialist; and An assured discount voucher of upto Rs 5,000 on registration at the website.
Announcing the launch of Citibank travel rewards programme, Sandeep Bhalla, business manager, Cards, Citibank India said, "With increasing disposable incomes, leisure travel has been on the rise in India, becoming an exciting and memorable way for families to spend quality time together. However, due to work commitments and time constraints, customers have begun to seek out holiday planning solutions that give them choice and convenience at their fingertips. It is keeping this in view that Citibank has designed an exclusive program with Travelguru for our cardmembers aimed at ‘bringing the joy of being with family’. Making the proposition even more compelling and a sure win for our customers is the handsome reward point advantage."
Industry research has revealed that approximately 20 per cent of spending on cards is on travel and travel-related purchases.
Ashwin Damera, founder and chief executive officer, Travelguru said, “We are delighted to partner with India’s premier bank – Citibank who have been the pioneers of the card industry in India. As India’s largest hotel network, Travelguru has been constantly innovating to provide customers enhanced value as well as facilitate a seamless hotel and holiday booking experience.”
“The Citibank travel rewards program allows all Citibank credit card customers in India to do smart travel purchases of hotel and holiday packages through Travelguru. The win-win partnership synergises the strengths of both the organisations, Travelguru’s hotels as well as holiday expertise with Citibank’s key strengths in consumer networking, universal brand presence and product advancement. It not only benefits the customer with exclusive travel deals but also incentivises them with triple reward points on every transaction they make. Also, it allows select Citibank cardholders to instantly redeem their Citi reward points for hotel bookings, a first-of-its-kind in India,” he added.
About Travelguru Travelguru - India’s largest hotel network - offers access to over 4,000 hotels in India and over 72,000 hotels worldwide. It offers travelers the opportunity to plan and purchase their travel in a transparent, easy and customisable manner with instant bookings and confirmations. Strategic partnerships and deep supplier relationships give Travelguru the edge as an aggregator of travel services.
Sorting hotels by user reviews and several other criteria are some of the distinctive value-added services. In December, 2007 Travelguru fully acquired Desiya.com - a company focused on hotel aggregation, distribution and technology to further strengthen the leadership position in hotel distribution. Travelguru facilitates a wide range of travel options and recommendations for domestic as well as international travelers. The Travelguru hotel advisors guide you to the most convenient place to stay including rates, amenities, landmarks and so on across India. It promotes properties from budget to luxury, single room to serviced apartment, business accommodation to leisure houseboat.
About Citi Citi, the leading global financial services company, has some 200 million customer accounts and does business in more than 100 countries, providing consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, and wealth management. Citi’s major brand names include Citibank, CitiFinancial, Primerica, Smith Barney, Banamex and Nikko.
Announcing the launch of Citibank travel rewards programme, Sandeep Bhalla, business manager, Cards, Citibank India said, "With increasing disposable incomes, leisure travel has been on the rise in India, becoming an exciting and memorable way for families to spend quality time together. However, due to work commitments and time constraints, customers have begun to seek out holiday planning solutions that give them choice and convenience at their fingertips. It is keeping this in view that Citibank has designed an exclusive program with Travelguru for our cardmembers aimed at ‘bringing the joy of being with family’. Making the proposition even more compelling and a sure win for our customers is the handsome reward point advantage."
Industry research has revealed that approximately 20 per cent of spending on cards is on travel and travel-related purchases.
Ashwin Damera, founder and chief executive officer, Travelguru said, “We are delighted to partner with India’s premier bank – Citibank who have been the pioneers of the card industry in India. As India’s largest hotel network, Travelguru has been constantly innovating to provide customers enhanced value as well as facilitate a seamless hotel and holiday booking experience.”
“The Citibank travel rewards program allows all Citibank credit card customers in India to do smart travel purchases of hotel and holiday packages through Travelguru. The win-win partnership synergises the strengths of both the organisations, Travelguru’s hotels as well as holiday expertise with Citibank’s key strengths in consumer networking, universal brand presence and product advancement. It not only benefits the customer with exclusive travel deals but also incentivises them with triple reward points on every transaction they make. Also, it allows select Citibank cardholders to instantly redeem their Citi reward points for hotel bookings, a first-of-its-kind in India,” he added.
About Travelguru Travelguru - India’s largest hotel network - offers access to over 4,000 hotels in India and over 72,000 hotels worldwide. It offers travelers the opportunity to plan and purchase their travel in a transparent, easy and customisable manner with instant bookings and confirmations. Strategic partnerships and deep supplier relationships give Travelguru the edge as an aggregator of travel services.
Sorting hotels by user reviews and several other criteria are some of the distinctive value-added services. In December, 2007 Travelguru fully acquired Desiya.com - a company focused on hotel aggregation, distribution and technology to further strengthen the leadership position in hotel distribution. Travelguru facilitates a wide range of travel options and recommendations for domestic as well as international travelers. The Travelguru hotel advisors guide you to the most convenient place to stay including rates, amenities, landmarks and so on across India. It promotes properties from budget to luxury, single room to serviced apartment, business accommodation to leisure houseboat.
About Citi Citi, the leading global financial services company, has some 200 million customer accounts and does business in more than 100 countries, providing consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, and wealth management. Citi’s major brand names include Citibank, CitiFinancial, Primerica, Smith Barney, Banamex and Nikko.
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