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Colours, sprinklers from China in demand; local manufacturers facing loss
Local manufacturers of sprinklers, balloons and color in various parts of India are facing huge losses as 'Made in China,' water guns, wet and dry colors are selling like hot cakes.
A survey-cum-analysis conducted by industry body ASSOCHAM's Social Development Foundation revealed that invasion of innovative and fancy Chinese Holi toys and colours despite the union government's efforts to promote 'Make in India,' was making the survival difficult for small manufacturers.

"Most of them have been engaged in this business for decades and are now facing losses to the tune of a whopping 75 per cent as only about quarter of their products find favour with customers," the survey found

"There is a price differential of over 55 per cent between Chinese Holi colours and sprinklers and those made by local manufacturers which is a primary reason for former's brisk business," D.S. Rawat, Secretary General of ASSOCHAM said in a release.

ASSOCHAM representatives interacted with over 250 manufacturers, sellers suppliers and traders of Holi colours, water guns and other such products in various cities. Majority of the respondents said that traditional pichkaris have almost disappeared from the markets due to minimal consumer interest whereas Made in China Holi toys and colours, though are cheap and made from toxic products are being preferred by customers.

Many of these rued about rampant use of harsh chemicals like acids, alkalis, diesel, engine oil, glass powder, mica and others that damage the skin badly, together with cheap quality of plastic being used to manufacture low-cost water guns. While most of the local manufacturers said they only sell herbal colours that are natural, organic and skin-friendly.

As per a rough estimate by ASSOCHAM, each year over 5,000 colour manufacturing units produce over five lakh kilograms of gulal to be used on Holi across India. Over two lakh kgs of the gulal is consumed across Uttar Pradesh alone as Braj mandal including Barsana, Gokul, Govardhan, Mathura, Nandgaon, Vrindavan.

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