Zia Mody, Managing Partner, AZB & Partners, said, ?There is a need for awareness on the issue and the organizations need to aware their sales and marketing arms also. Marketing communications and big claims of the companies can go against them even after few years of making them. Exclusivity arrangements and dominance abuses are going to be closely watched.?
She also added, ?When there is a need for strong compliance, there is also need to treat each industry differently in the framework of Competition Compliance. In several countries there are incentives for adhering to the compliance which can be looked at for encouragement in India also.? Mr Chawla responded that the suggestions might be considered in the future and competition is open to engage in a public dialogue.
Dr Naushad Forbes, Vice President, CII, said, ?CII has been closely working with Competition Commission of India and we are committed to encourage the compliance not only in its true spirit but also to make it a reality.?
While signing MoU with CII, Dr Bhaskar Chatterjee, Director General & CEO of IICA said, ?IICA has been engaged into capacity building for the corporates and training. This new initiative with CII will focus on providing guidance and broad framework of Competition Compliance to the corporates in India. The corporate India has already moved on from the mindset of profit seeking and looking at contributing to the development process. Now there is the need of developing the culture of compliance within the business environment.?