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Conserve audiovisual heritage for public accessibility now and to future generations: UNESCO on World Day for Audiovisual Heritage
Each year, UNESCO-coordinated World Day for Audiovisual Heritage is observed on 27 October marked by events held in many countries which are often organised by national and regional sound and film archives, broadcasters, museums and libraries.

Also, world's major audiovisual associations including the Association of Moving Image Archivists (AMIA), International Council on Archives (ICA) International Association of Sound and Audiovisual Archives (IASA), etc., participate in the observance.

UNESCO has been commemorating the observance since 2005 'to raise of awareness of the significance of and preservation risks recorded sound and audiovisual documents such as films, sound and video recordings, radio and television programmes' and 'recognise of the benefits of the preservation of audiovisual heritage'.

The main objectives of the observance as envisaged by the UNESCO are related to raising public awareness of the need for preservation; providing opportunities to celebrate specific local, national or international aspects of the heritage; highlighting the accessibility of archives; attracting media attention to heritage issues;

raising the cultural status of audiovisual heritage; highlighting audiovisual heritage in danger, especially in developing countries.

UNNESCO has urged the world community 'to preserve and safeguard important audiovisual material for future generations, and for urgent measures to be taken to conserve this heritage and ensure it remains accessible to the public now, and to future generations'.

According to UNESCO, sound recordings and moving images are extremely vulnerable as they can be quickly and deliberately destroyed. Essentially emblematic of the 20th century, our audiovisual heritage can be irretrievably lost as a result of neglect, natural decay and technological obsolescence.

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