The sustainable competitive advantage factor made famous by Harvard Economist Michael Porter was also used to the strength of armies. Today, also corporate scene is no different, but with more precision and accuracy. But sustainability is one aspect of performance management has been missing all throughout the journals of history.
Since, time economic resources were thought to be free and unrestrained use led to today what could be termed as ‘Global Imbalance’. This Global Imbalance is a culmination of all the economic activity that has been going on unchecked. Now we see that future is becoming bleaker and bleaker day by day. Resource usage is now given extra bit of control. Multiple metrics are being developed on the efficiency frontier but the effectiveness of the resources should also be sought.
The global corporations have taken a foot forward, India must not stay behind. We could lead the world in sustainable corporate and business growth. Our country is still in the nascent stages of economic growth. Corporate performance management should now be aiming at sustainability as a metric. This thinking would provide the corporate world with more to have and stay in the long term. The mistakes that the industrial revolution made should not be repeated. Change has to occur and it will, whether we want it or not.
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