CRYSTAL HUES, as part of its Corporate Social Responsibility Initiative, is launching this campaign on 11 September, 2009 in Nehru Place, Delhi’s largest commercial center, to generate awareness on preventive care, symptoms and institutions to approach for H1N1 testing and cure. This initiative is supported by Parkland Hotels & Resorts, a chain of premium hotels in Delhi providing 5-Star luxury comforts at Budget hotel costs.

The information given on H1N1 virus is based on guidelines given by World Health Organization (WHO). “Crystal Hues Limited is the first corporate body which had approached WHO seeking their advice to undertake an awareness campaign on H1N1 virus”, said Dr Khanchit Limpakarnjanarat, Regional Advisor, Communicable Disease Surveillance & Response, looking after the WHO initiative for containing H1N1 spread.  

The campaign is targeted at office employees working in commercial centers by delivering exclusively designed and easy to understand information in multiple Indian languages.  The unique packaging of the information in a key-ring will ensure that the information is taken by the office employees back home to their families who can read and understand the information in the language of their choice.  This strategy is based on results of the research which highlighted the urgent need of homemakers and families, who are mainly responsible for health and hygiene of the family, to be targeted for creating H1N1 awareness.

Crystal Hues Limited is a unique organization that has been providing advertising services combined with localization services using their international cultural know-how and reach to more than 5,000 clients including large multinational companies, small and medium enterprises and Government undertakings.