IT SEEMS that Super Bowl is not the only top advertising opportunity, with the Nielsen figures coming for the NASCAR event Daytona 500. Held this weekend, it is traditionally known for high TV ratings, with viewers recalling more advertisements shown in this period.

The Coco Cola commercial which was aired at the Daytona 500 has created a lot of buzz, with the message of unity highlighted by the spot cited by many as likeable. The advertisement set to air today will in 60 seconds show NASCAR drivers chugging down Coca Cola and singing "I'd like to buy the world a coke".

The advertisement includes Greg Biffle, Clint Bowyer, Jeff Burton, Denny Hamlin, Kevin Harvick, Bobby Labonte, Joey Logano, Ryan Newman, David Ragan, Elliott Sadler and Tony Stewart.

Another advertisement in the talk is the GoDaddy commercial featuring Danica Patrick, though not for the right reasons. Many have criticised the advertisement as crass.

Daytona 500 commercials come into specific focus as compared to those aired at the Super Bowl game because they are judged as more likeable. One reason for this by Nielsen Sports VP, Stephen Master is the change in audience. He said, “It’s no secret that NASCAR offers one of the most passionate fan bases of any sport, and that passion extends to many of their sponsors and partners. Successful marketers know that when it comes to effective advertising, events like the Daytona 500 are the checkered flag and not just a pit stop.”

On the other hand, Super Bowl game commercials have higher recall, but lesser likeability. In a survey carried out by Nielsen, 69 per cent viewers remember Super Bowl commercials from the first quarter. By the fourth quarter the figure is 58 per cent. However, the likeability ratings are far lower. While the first quarter has a 40 per cent likability rating, this drops down to 25 per cent in the fourth quarter.