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Deepika Padukone's new campaign talks about inner strength, modern femininity, elegance
We all are aware of Deepika Padukone's acting prowess, but people should know that she is also very creative. Actually, the actress ahead to pick up the creative hat for her new campaign 'All about you - by Deepika Padukone' for an ecommerce platform.

As per reports, when the creative team was looking for an idea for the campaign for, Padukone just came up with a proposal that was instantly liked by everyone. Later, it formed the core philosophy of the entire campaign. 

"I have been deeply involved from design to execution (of the campaign). And I also feel strongly about it since it's about inner strength, modern femininity and elegance," said the actress in a statement.

The ad campaign (TVC) shows how a woman can win the world if she is with herself going with the tagline, 'Tere Saath Hai Tu'.

It shows three simple stories interwoven together to create the narrative of the TVC talks. The ad campaign gives a message of finding 'your inner strength' and 'believing in yourself'.

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