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Delhi to host first ever high-end Pakistani lifestyle exhibition
Lifestyle Pakistan- bringing the best of Pakistan to New Delhi from 12-15 April, 2012-- come and experience a historic and landmark initiative by Trade Development Authority of Pakistan to promote..

DELHI IS all set to wear a Pakistani connection as Trade Development Authority of Pakistan (TDAP) will hold its first ever high-end lifestyle exhibition in New Delhi from 12-15 April, 2012. Lifestyle Pakistan, the exposition will showcase over 100 top brands and designers from Pakistan known for their design and quality the world over in various categories like Fashion Textile, Couture & Pret-Wear, Home Textiles, Designer Furniture, Leather goods and accessories, Food Products, Marble Ornaments and Intricate Handicrafts.

A collaboration of Trade Development Authority of Pakistan (TDAP) and Indian Trade Promotion Organization (ITPO), the exhibition will be held at Pragati Maidan, Hall 18.

Highlighting the significance of the exposition, Tariq Puri, Chief Executive, TDAP, said, “Regional trade focus with countries in our region is a key objective of TDAP. We are keen to translate the cultural and social affinity and the strong connect between the people of India and Pakistan into expanded bilateral trade and commercial relations,” adding, “The presence of a large businessmen delegation and the exhibition of such scale will help explore the infinite possibilities and opportunities in bilateral trade in both the countries.”

A press release issued by the trade body claims to present Pakistan’s best to India and ‘looks forward to developing the synergies in areas of common interest.’ Mr Puri added: “We are grateful to the Commerce Ministry of India and the India Trade Promotion Organization for their collaboration in extending extraordinary support and facilitation for this initiative. We look forward to aligning and developing projects which could help further strengthening our ties.”

The Commerce Minister of India, Mr. Anand Sharma along with the Commerce Minister of Pakistan, Makhdoom M. Amin Fahim will inaugurate the exhibition on 12 April, 2012. Some of the leading names participating in the Exhibition are Gul Ahmed, AlKaram, Hub Leather, Khaadi, Chen One, Bonanza, Shamaeel by Sitara, Nishat & Orient Textile Mills and many others. Faiza Samee, Maria B, Asim Jofa, and Honey Waqar are among the top designers who would be showcasing their collections during the four daylong exhibition.

Rita Menon, Chairman and Managing Director, ITPO said, “We welcome this initiative of Trade Development Authority of Pakistan and are delighted to collaborate with them. We look forward to the vast range of product showcase from a culturally rich and diverse country like Pakistan. We are confident that the two countries will be able to exchange and blend their respective trade expertise and strengths through this initiative.”

The event not only aims to give a boost to the bilateral trade relations between the two countries but will also give visitors an opportunity to experience the widest variety of the phenomenal designer Lawn Fabric and Pret-wear that is uniquely Pakistani and has taken the fashion world by storm. Those attending the event can enjoy authentic Pakistani Food Extravaganza at the Pragati Maidan Food Court and the musical performances lined up during the exhibition.

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