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Demand for entry level jobs increased by 6.7% during 2013: ASSOCHAM
The demand for entry level jobs have increased by 6.7 percent during Jan-Dec 2013 as against Jan-Dec 2012 whereas the jobs for middle & senior level contracts by 5.1 percent during the same period, reveals a latest study by industry body Assocham.

A total of over 4.8 lakh entry level jobs were generated during the aforesaid period across India against 4.5 lakh number of entry level jobs during previous years according to a city specific analysis titled 'Entry and Senior level Job Trends Across India in 2013' released by The Associated Chambers of Commerce and Industry of India (Assocham).

Though the Tier-1 cities still remain the leaders in terms of actual jobs generated at the entry level, the Chamber's analysis indicates that with many Tier-1 cities recording a fall in generation of entry level jobs during 2013, the smaller cities are fast emerging as major growth centers for these.

The analysis sourced data primarily from vacancies posted by about 4,500 companies via various job portals, along with advertisements offering employment opportunities published in national and regional newspapers across 56 prominent cities, said D S Rawat, Secretary General Assocham.

Overall, jobs created in the cities that have been dipped by 0.4 per cent to 550,000 in 2013 compared with 552,000 in the previous year. In terms of opportunity across various levels, the data reveals that demand for Entry level expanded by 6.7 percent during 2013 as against 2012 whereas Middle & Senior level jobs demand contracted by 5.1 percent during the same period.

Among the Tier-1 cities, Delhi and NCR have recorded highest growth for the entry level jobs generation and grew at a rate 26.8 percent in 2013 against 2012. Hyderabad, Kolkata, Bangalore, Ahmadabad and Puna have registered entry level jobs generation growth of 15.2 percent, 12.7 percent, 6.6 percent, 0.5 percent and 0.01 percent respectively.

The Tier-1 Cities which have recorded contraction in the generation of entry level jobs are Mumbai and Chennai. Mumbai's entry level jobs generation has declined by 19.3 percent in 2013 as against the level of 2012 and Chennai's entry level jobs generation contracted by 12.5 percent during the same period.

In the category of Tier-II Cities, the prominent cities that have registered a surge in entry level hiring during the year included Nagpur (64.7 percent), Lucknow (39.1 percent), Cochin (35.3 percent), Vishakhapatnam (22.7 percent), Vijayawada (15.9 percent), Jaipur (9.5 percent), Meerut (6.9 percent and Chandigarh (6.8 percent).

The otherhand in the Tier-II category, cities that have recorded a drop in entry level job creation included Bhopal (2.2 percent), Surat (5.3 percent), Patna (9.7 percent), Indore (13.0 percent), Guwahati (13.2 percent), Mysore (16.7 percent), Vadodra (18.4 per cent) and Coimbatore (33.9 percent).

Middle & Senior level jobs creation has contracted in most of the Tier-1 cities such as Bangalore (3.1 percent), Delhi/NCR (4.4 percent), Kolkata (7.4 percent), Ahmadabad (7.8 percent) and Chennai (27.7 percent). Whereas Hyderabad, Mumbai and Pune recorded a growth of 4.4 percent, 2.5 percent and 0.1 percent respectively in hiring activity for Middle & Senior level positions.

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