In this era of Internet and social networking, digital marketing is an innovation. As we know, marketers try to exploit all the opportunities available to market their products. Given the advantages of digital marketing, almost all the big brands have started trying it.
INDIA HAS the largest youth population in the
world and the usage of Internet is increasing with every passing day. Nowadays, the awareness amongst people has increased and also the time that they spend on the Internet too has increased, especially on social networking sites like
Facebook,
Twitter, and now the latest one Pinterest (more focused on pinning and unpinning photos, for the ones who like to maintain a scrapbook or a bulletin board).
In such an era, Internet has become a basic
business infrastructure; the companies have realized that in order to create a buzz such marketing is a necessity. For example, when Mabelline launched its latest product- brightness cream, it had created a buzz on Twitter. An advertising campaig was launched on the microblogging site in which girls were shouting out loud that 'we are going nude', which basically highlighted the features of the product i.e. brightens, even tones, protects, hydrates, smoothens, clarifies, freshens the skin and also conceals flaws.
By getting nude they meant clear skin and it is also the name of one of the product categories to bring brightness. Within an hour of the campaign launch, the page received 1, 00, 000 likes, making the product a massive hit.
Similarly, the only reason why BMW is launching its 80-year-old brand MINI in India is because when it created a page on Facebook, 75% of the likes were reported from Indians so it motivated the marketer when they saw that the people in India have a lot of knowledge and they are their potential buyers.
Also, the new Flipkart advertisements also focus on increasing the use of online marketing. The Flipkart advertisements are based on all the problems that a consumer faces while doing online buying.
Hence, Internet marketing has a lot of scope for the marketers and in a lot of ways better than any other mode of advertising.
