Digital media eating into print ad share in U.S. market

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RahulkumaR

16 March, 2011

The rise of the digital media is proving to be a challenge to the print media as large amount of advertising revenue earlier meant for print is being diverted to target people online.

THE POWER of Digital Media or we can say that the era of Social Networking has taken a step further as the traditional medium of advertising i.e. print advertising has sunk to a 25-year low in 2010, as per a study conducted by the Newspaper Association of America (NAA).

NAA has further added that advertisers spent a total of $22.8 billion on print newspapers ads in 2010, a 8.2 per cent decline from the year behind. Total ad spend on both print and digital was calculated at $25.8 billion, the lowest since 1985, during which $25.2 billion was spent.

Online advertisements are cheaper than print advertisement, and it saw a small increase in its revenue over the past year. Total online ad revenues in 2010 increased 10.9 per cent to just over $3 billion.

Now with the increase in number of people on social networking sites, no one can even think of ignoring this virtual world. The next big thing in the world is just a click away.

Perhaps the time has come that print media acknowledges the importance of digital medium and embraces online journalism and social networking to boost revenues.