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Digital medium in Indian entertainment: A revolution or just another experiment
With the digital medium gaining popularity every day across the world, India is not lagging behind when experimenting with its prospects. Digital space has now opened a new chapter in the Indian entertainment industry.

Digital giants such as Netflix and Amazon have already stepped into the Indian game and more and more entities are setting up their businesses in India. Not only the foreign brands but our Indian companies have tightened their seat belts to own the digital Indian space. Every channel now has its own digital app offering tons of TV shows, musical shows and family shows etc. Not only this, internet has opened a range for the arrival of 'web series' which are getting popular day by day. Even the biggest TV producers like Ekta Kapoor have introduced their digital offerings like 'Alt TV'. 

Indian Film and TV actors are also bagging this opportunities to fulfill their dreams. Actors like Vivek Oberoi, Richa Chaddha, Jimmy Shergill and Saif Ali Khan have stepped in to making their digital web series debuts where a lot of popular actors like Rajeev Khandelwal, Rohit Roy, Ram Kapoor are already working in digital web series that are designed in TV format.

Apart from this sports, music, kids, horror almost every genre has now a place on the digital medium and it's going at a fast pace.  But despite such a growth, how beneficial is the digital medium to the overall Indian entertainment model? When we spoke to an expert, he gave us some interesting insights on an anonymous basis. He said that 'Indeed the digital space in entertainment sector is finding its feet and getting popular, however, in a country like India, it's still has a long way to go. It's because the audience is split in to urban and rural sector.

While there's no doubt that the digital medium shall attract a huge chunk of urban audience, it still has no reach for the rural one. In fact, even a giant like YouTube is little known in the rural space. TV in India shall be dominating the entertainment space as it has a wider reach and is more accessible to the people. Also, most of the people in India prefer to watch either sports or family dramas. They are not much in to watching other genres. Secondly, digital space is offering programs for the youth which can't be played on television. Again, the viewership for youth programming is niche which is why most of the youth TV channels have gone off air. Again this is a part of urban viewership. Not everyone can access an app on mobile but a TV is still considered cheap and far more accessible. Even the likes of radio and FM are still pretty much in the competition. 

As television medium is suffering over the past few years, many TV shows are being taken down after a small period of running. Many producers are finding the digital space a safe route for experimenting when it comes to investment. Hence now a lot of producers are coming up with original digital content but it only remains to be seen whether it can revolutionise the entertainment industry to another level. Well, indeed with the competition getting tougher day by day, and people having more options for entertainment, it would be interesting to analyse in future if the digital medium in India finds its strong space.

Editorial NOTE: This article is categorized under Opinion Section. The views expressed in this article are solely those of the author and do not necessarily represent the views of merinews.com. In case you have a opposing view, please click here to share the same in the comments section.
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