MTB Shimla has come up as one of the pioneer events in India in a very short span of 3 years. Like the past two editions, it will take participants around routes, most of them undiscovered and some specially earmarked for maximum thrill to the riders. The race track consists of river bed sections, speedy downhill and gut wrenching uphill stretches with ninety percent of the track being off road which will allow riders to experience the real adventure of mountain biking in the soothing ambience of nature
Commenting on the association, Rahul Johri, senior vice president and general manager ? South Asia, & Head of Revenue ? Southeast Asia and Pan Regional Advertising Sales, Discovery Networks Asia-Pacific said, "Discovery Channel"s partnership with MTB Shimla 2014 complements our brand promise to offer our consumers an experience of thrill, adventure and entertainment."
Discovery Channel, launched in 1985 now reaches 194 million subscribers in Asia-Pacific. Globally, Discovery Channel is one of the world?s most widely distributed television brands, reaching 438 million subscribers in 224 countries in 45 languages. It offers viewers an engaging line-up of high-quality non-fiction entertainment from blue-chip nature, science and technology, ancient and contemporary history, adventure, cultural and topical documentaries.