Disney has introduced a number of innovations. Chief among them are its cabins with a bath-and-a-half and a rotating dining room schedule in which passengers eat at three different restaurants, albeit with the same tablemates and wait staff. It was the first cruise line to launch the "soda card" concept. Disney Cruise Line currently operates two ships, the Disney Magic, and the Disney Wonder.

Disney Cruise Line has offered special offers like special savings on European cruises, Florida residents rates, Canadian residents savings, special U.S. Military rates etc.