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Does handicraft in India need promotion?
India, known for it's rich culture and Handicraft, the art form which started almost 5000 years ago is still an integral part of our tradition. But unfortunately this art is not getting its right platform and thus is not get promoted as required
HANDICRAFTS ARE part of our age old culture and heritage. This art form started almost 5000 years ago and is still an integral part of our tradition. Now-a-days, our life has become very swift and so we do not get time to think about all this.

It is said that Indian villages occupy more than 75 per cent of our land and the rest comprises of cities. People in the villages still believe very strongly on their customs and lifestyle that they got from their ancestors. It is sometimes sad to know that our own culture is being diminished day by day and we ourselves have to be blamed for the same.

Handicraft is an art work recognised by all of us. But the question that puts us in a dilemma is that are we even aware of the fact that this art is not getting its right platform and thus is not get promoted as required?

Indian culture and civilisation is filled with art in different forms. One such art is the making of handicraft products. Indians are well equipped with handicraft items available in our country. But the information that we have seems to be insufficient. Within our own country if we ourselves do not have sufficient information about handicraft products, how can we expect to promote it world wide?

Promotion of any product is as important as its manufacturing or finishing is. Handicraft products are generally made in the interior parts of our country and are sold to the metro cities.

The very first step of promoting handicraft items is by organising exhibitions and inviting artisans from all over the country to display their items. This will enable them to communicate with other handicraft makers in the country and will also help them to show their products to a number of visitors. Holding exhibition is one way to promote handicrafts in our country.

The Government of India must act as a biggest source of help to these artisans. The Government must do everything possible to keep these artisans comfortable during exhibitions. Providing financial aid is one step to motivate them.

Recognition of such art form encourages the artisans to work better. Best Handicraft prizes should be given to the deserving candidates and his products must be made available throughout the country.

State Government should take up projects to promote traditional craft. If such small measures are taken by the country then definitely this age old culture of handicrafts can be passed on to generations to come.

Handicrafts in India definitely need promotion. Promoting our own art is not only our duty but our responsibility. There is lot of talent in our country and if we ourselves do not recognize it, how can we expect of taking it to our future generations?

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