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Doesn't Indian media hypocritically exhibit gender discrimination?
You will most frequently find the Indian TV media conducting debates on gender discrimination. Be it triple talaq or entry of women in to sanctum sanctorums of religious places, the media always takes a hard stance and questions people supporting and maintaining patriarchal domination in both social and religious spectrum. On such issues the media always takes activist-like approach and I think they should be commended for that.

But then, you suddenly realise their hypocrisy while they are reporting sports. For example, the media exclusively covered the Indian Premier League (IPL) while sparingly reporting the Indian women's national cricket team winning in the four-nation tournament at Senwes Park, Potchefstroom, South Africa on May 21, 2017. This, despite the fact, that while technically IPL is just a club-level tournament, the quadrangular women's cricket tournament is an international tournament featuring four nations (India, South Africa, Zimbabwe and Ireland).

One may point out that men's cricket has much more fan following than women's cricket. Totally agreed. But then, why men's cricket has more fan following? Isn't it due to widespread media coverage? Why then, the media shies away from covering women's cricket? If women's cricket is covered well by the media, wouldn't it also get equal support from fans?

Not to forget that whenever the likes of Saina Nehwal, PV Sindhu or Sania Mirza reach semi-finals or finals, the media becomes hyperactive in covering each and every aspect of their game. It's just because that Indian sports lovers equally love watching our women sports persons performing well at international arena. Thus, if the Indian women's cricket team too had got its due importance and media coverage, I don't think people would have refused to watch their games on television.

If media wants to do activism on gender equality, it needs to do it in the true spirit. Just raising controversial issues by organising high-pitched debates alone doesn't make you a crusader fighting gender bias. Such acts only seem like attempts at grabbing TRPs. Since women's sports don't generate much revenue, they are skipped from being covered. This is called hypocrisy!

Since I wanted to find out more details on the four-nation women's cricket tournament, I tried google search, but surprisingly, couldn't find any. That explains at length how brief and little coverage that tournament got from any type of media. When will the media shelve such hypocritical attitude and do justice in giving equal coverage to both men's and women's sports?

But, until then, TRP and revenue hungry media should stop screaming from their studios claiming that they are flag bearers of gender equality.

Editorial NOTE: This article is categorized under Opinion Section. The views expressed in this article are solely those of the author and do not necessarily represent the views of merinews.com. In case you have a opposing view, please click here to share the same in the comments section.
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