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Dominos win 'Chain of the year' award by Pizza Today magazine for a second time in a row
Pizzas are the best companion to have with a really interesting movie and the chain which has made it all possible, won the chain of the year award.
DOMINO'S PIZZA was named as the ‘Chain of year,’ by US publication Pizza Today Magazine, the second time in a row. The title was the third accolade conferred on the chain by the Pizza Today Magazine. The magazine, which is a premium publication in the pizza industry, felt that Domino's was the most deserving chain as people love their food.
Talking about the win, the Editor-in-chief of the Pizza Today magazine, Jeremy White, said that Domino's excel and the rise in the company’s growth speaks a lot about the leadership and the store operators. Adding further to it he said, “Domino's has revitalized the entire category in many ways, and that is why we named them 'Chain of the Year' for the second straight year.” The best part of the chain is that it is always trying to innovate and it knows its audience well, to create pizza according to the taste of the people of the particular country.
According to a survey conducted by the Domino's Pizza, people of America devour 251,770,000 pounds of pepperoni pizza every year. From that enormous number Domino's has a very strong market hold, which would increase after they were named as the Chain of the year by the prestigious magazine.

J. Patrick Doyle, Domino's Pizza president and chief executive officer also added, “We have great respect for this award, so winning it in back-to-back years means so much to our system.” They also thanked their franchise all over the world for keeping up their reputation as one of the top notch pizza places. In the year 2010, Domino's grossed a total of $6.2 billion, out of which, they made $6.2 billion in 2010. Domino's was also ranked number one in the Top 20 Franchises for the Money. Dominos seems to be in a winning streak in 2010-2011.
Dominos is known for its thick and thin crust pizzas, boneless chicken and wings. Started in 1960 as a small joint, delivering one kind of pizza to franchise in 60 countries, the food chain has come a long way.
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