BECOMING A milestone in TV history, the Doritos Super Bowl Commercial became the most watched ad ever on TV. The Super Bowl game was an event watch by a record viewership, with some even watching the game between Indianapolis Colts and New Orleans Saints just for the ads.

The Doritos commercial was simple yet effective and showed in the fourth quarter of the game, clocking about 116.2 million viewers as per AC Nielsen. The advertisement showed two men attacked for stealing Doritos.

Pat McDonough, senior vice president at Nielsen said, “For an advertiser to make its pitch to more than 116 million viewers at once shows that the Super Bowl remains the single largest television platform for marketers. And with Super Bowl advertisers adding thousands – if not millions – of commercial views through online and social media exposure, they are able to extend their multi-million dollar investments beyond the game itself.”