INDIANS CAN NOW bid for thousands of products starting at Re 1, with free shipping across the country thrown in on eBay India. Adding an innovative dimension to online shopping, thousands of lifestyle, jewellery, mobiles, computers, electronics, cameras, apparel and travel products are on offer starting at Re. 1 during this promotion from May 18 - May 31.
With the consumer confidence growing towards shopping online, eBay India through the popular One Paisa Auctions format aims at offering all its users a unique auction experience. It is worthwhile to mention that in a few short years' e-commerce transactions will cross the Rs 2300 crore mark (2006-2007) highlighting the growing adoption of the Internet as a legitimate sales channel.
A report by Internet and Mobile Association of India states that the Internet offers an audience that will grow to a 100 million users by 2007-08, offers secure unlimited shelf space and isn't bound by operational timings and geographical boundaries; and an opportunity to cater to a wider market at a comparative miniscule cost.
With urban sprawl activities getting a fillip with metro allied Internet and media consumption, there are increasing opportunities of seeing an open economy and transaction values increasing in off shoot towns and townships. On a macro level this would mean direct access to big city markets (for consumers and suppliers alike) and should ensure a growth in income which further fuels the Internet cause.