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Embrace digital transactions, urges PM Modi on World Consumer Rights Day
As the nation observed, World Consumer Rights Day on March 15, Prime Minister Narendra Modi saluted the consumers and urged them to embrace digital transactions.

"On World Consumer Rights Day we salute the consumer, on whose purchasing power the growth of our economy rests," he stated in his released message.

He further said, "Government of India is at the forefront of several initiatives that protect the rights of the consumer and ensure their grievances are solved. "

"This World Consumer Rights Day, I urge consumers to embrace digital transactions and join the movement to end corruption and black money," he made a call.

According to experts in e-commerce, in the current world of technology, digital marketing and social media have become important parts of daily life. These two aspects of modern life are having a significant impact both on consumers and businessmen. It is being held that any business that does not adapt to the e-marketing and e-communications is in danger of losing out.

The experts are of the view that the digital marketing helps in raising business prospects by visiting websites, reading about products and services, purchasing and rating them and providing feedback in a jiffy. Effective and evidence based publicity on digital media can enhance the prospects of digital marketing and business.

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