The word 'sorry' is now synonymous with not only a mistake that has been committed by a person but also if some else commits a mistake. The most classic example is that if someone bumps into a person then both of them say 'sorry'. The study also states that one in eight people say 'sorry' more than 20 times a day.

The word 'sorry' has also gained a lot of different meanings over a period of time as these days it is also substituted for the term 'excuse me'. People who want to get a headway in a conversation or want to put up their point or want to introduce themselves they also take the help of the word sorry. 30 percent of the people involve this tactics in a conversation. 39 percent of the people use it in workplace for petty issues and 33 percent use it in home to imbibe good behaviour among children.

The research, by the New York Bakery Co is now offering brashness classes and an expert, Nancy Baldwin, who calls a spade a spade is to head it. A helpline for the same would start from today that would help people be more confident and forthright. Victoria Willis, head of marketing at the New York Bakery Co, always knew that Brits were over apologetic but the statistics blew his mind. People, these days, prefer indiviuals who are not diplomatic, and beat around the bush but get straight to the point.