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Expensive rakhis amounting to less sales in Gurgaon
The festival which is sign of sacred love between sister and brother "Raksha Bandhan" is just around the corner. On this occasion, Gurgaon markets are decorated with beautiful gifts and rakhis. 'Rakhi' of different varieties are garnering all the eyeballs this year in Gurgaon. New types of 'Pooja Rakhi', which is given to Lord Shiva is also attracting the customers.

In India, Raksha Bandhan is considered a sacred bond of love in Hindu religion. This festival arrives every year on the last day of Saawan months (July- August). On this day, sisters tie Rakhis on the wrist of their brothers and pray to God for their well being. In return, brothers promise their sisters to protect her and to be with her through thick and thin. What started as a war ritual, wherein a thread was tied around the wrist of warriors for their well being, turned into a tradition, which has evolved and grown over the decades .

Viewing this festival's popularity, Gurgaon markets have also decorated their shops with several varieties of beautiful rakhis. Eye catching gifts are also enticing customers to shiny shops.

Ravi, a rakhi seller in sector 23, market said, ''For the past one year, I am selling rakhis in this exact same place. Varieties of rakhis have evolved with the years. But this year's special is "Bhaiya Bhabhi rakhi'. This is very popular among customers. This is about Rs 150 as it has two rakhis- one for brother and another for his wife.''

Talking about the brands of rakhis, in a city which is always conscious about it's brands, Ravi also said, ''Mainly three brands of rakhi - Mohan, Veer and Hariom are available in the market. Apart from this, 'Cartoon' rakhis are grabbing the attention of kids. There are rakhis of superheroes such as Dhoom-3, Krish-3, Ganesh, Boss, Doraemon, Chota Bhim and Spiderman especially for the children, priced at Rs 30. Lumba rakhi is about Rs 100. Meanwhile the accompanying 'Gift Thali' is also available in Rs 150-200. A number of people also worships God Shiva and these rakhis, which are essentially made of threads costs Rs 20.''

Talking about his sales figure, he clarified that he has been selling rakhis for the last fifteen days, but to him it seems that people have lost interest in buying rakhis due to the expensive cost.

Another rakhi seller by the name Sunny, from Carturpuri village said, ''For worship there is Roli Chawal with Chandan Mishri on the shops. These are selling at Rs 10 per piece. Apart from this, Patwa costs Rs 200, Briyo Rs 140, Tapasya Rs 80 to 100 and Patwa rakhi with stones are also attracting the customers a lot. For the children, here is something special like Ninja Hathodi rakhi, Angry Birds with light, Hanuman and Ben 10 rakhis.''

Amar, store manager, Archies in sector 23 market said, ''we have beautiful gifts like quotation books, photo frames, wall clocks, chocolate baskets, buddha clock worth Rs 1900, Night Lamp for decoration at Rs. 900-3000, Evil Eye Charm Rs 300 etc. Personalized gifts sucg as mugs, Tiles, T-Shirts, iron frames, metal frames and heart mugs are also available for the customers.''

He further told the that for the children there are 3 D Puzzle, scram album, baby record book, clip board, pillows and kids watch are also available here. Musical toys such as rapper monkey, dancing cat, money bank, shoulder ride buddies monkey, remote cars, teddy bear and twisting dog are attracting little kids.

On this occasion, the markets are congested with the people coming for buying the goods. Eve- teasing is a common sight at this time of the year as this festival is women-oriented. However, on asking about the security measures, Deputy Commissioner, Shekhar Vidharthy said, ''This is not festival like Holi, Diwali which requires beefing up security.''

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