And this terminology of human admiration has frequently used the world of commercialization where corporate presents the visual sensation of human taste.
Hidden myth: Structure and symbolism
Today's myth is elaborating very frequently in society, bringing forth a parallel truth.
As like a commercial of fairness cream is claiming about fairness of skin overnight.
Today everyone wants to look better, because only artificial looks have promised in society. Our mind has manipulated to function in a paradoxical system.
Where people have moved towards artificiality with the ego of superiority. In this idea of ads fair skins are very welcome at gatherings, but unfairness are in meditation. The same idea has enforced racism and thought of discrimination in society.
This age has strong attention on the outer world like clothing’s, electronic appliances, ornaments, transportation and other unlimited necessities of life. Where we have trained to be updated in society with clothing’s, vehicles, appliances and other demands of the historic period.
If you are not advanced with a branded cloth, watch or most updated phones then you must be a pleasant for society.
Such symbolic imagination of ads approached very deeply where the tag line of one advertisement of Reliance “Karlo Dunia Muthi men” has romanticized the imagination of self empiricism to the universe. On same channel Birla company's commercial tag line is “Taking India to the world” with highly techno-fictional advertisement claiming of introducing the indigenous tradition, culture or ethics to the Earth. My doubt is only how taking India to the macrocosm! Really with those possessions which we never received.
Commercials are building just a paradoxical bridge between reality and illusionary. They are approaching us from every recess of life where our escape can’t be successful. From imagination of a superb life to eroticism.
This culture has been born out of corporate influence.
One more thing is very interesting that same culture has got a descent speech, which has only relationship with moment and duty – formal speech. This psychological enchantment has deeply influenced the human mind, who finds himself very swiftly falling into the sweet trap again and once more.
We are seeing the impact of the commercial world on our lives every day, commercialization has been capable to successfully suppress our own unique identities and has earned us a slave of the symbols that corporate has created for its maximum gain.
We have lost all critical sensibilities and have started to idolize the symbolic world as if it was the highest exemplar of human potential and creative endeavor.
One can dominate our physical existence, but not the soul, as in same paradox our senses has to express the desire for real taste.