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Experience the art of seduction: The commercials
Veblen has discussed theory of conspicuous consumption through different component like self- worth, aggressive ostentation, shelter and transport, prestige and motivations; these components are explaining the same estimate of maximum consumption of human spirit.
The idea of seduction is all about attracting human brain for a particular phenomenon. Its impact in human physiology through different mediums of attraction.

The process has approached the society through commercialization, where types of advertisement are playing an important role in society and dominating minds on behalf of paradoxical imaginations.

The human being has the perceptual experience of beauty, our senses easily attracted. We have considered beauty in purity, and it elevates the soul to admire.

And this terminology of human admiration has frequently used the world of commercialization where corporate presents the visual sensation of human taste.

Hidden myth: Structure and symbolism 

Today's myth is elaborating very frequently in society, bringing forth a parallel truth.

As like a commercial of fairness cream is claiming about fairness of skin overnight.

Today everyone wants to look better, because only artificial looks have promised in society. Our mind has manipulated to function in a paradoxical system.

Where people have moved towards artificiality with the ego of superiority. In this idea of ads fair skins are very welcome at gatherings, but unfairness are in meditation. The same idea has enforced racism and thought of discrimination in society.

This age has strong attention on the outer world like clothing’s, electronic appliances, ornaments, transportation and other unlimited necessities of life. Where we have trained to be updated in society with clothing’s, vehicles, appliances and other demands of the historic period.

If you are not advanced with a branded cloth, watch or most updated phones then you must be a pleasant for society.

Such symbolic imagination of ads approached very deeply where the tag line of one advertisement of Reliance “Karlo Dunia Muthi men” has romanticized the imagination of self empiricism to the universe. On same channel Birla company's commercial tag line is “Taking India to the world” with highly techno-fictional advertisement claiming of introducing the indigenous tradition, culture or ethics to the Earth. My doubt is only how taking India to the macrocosm! Really with those possessions which we never received.

Commercials are building just a paradoxical bridge between reality and illusionary. They are approaching us from every recess of life where our escape can’t be successful. From imagination of a superb life to eroticism.

This culture has been born out of corporate influence.

One more thing is very interesting that same culture has got a descent speech, which has only relationship with moment and duty – formal speech. This psychological enchantment has deeply influenced the human mind, who finds himself very swiftly falling into the sweet trap again and once more.

We are seeing the impact of the commercial world on our lives every day, commercialization has been capable to successfully suppress our own unique identities and has earned us a slave of the symbols that corporate has created for its maximum gain.

We have lost all critical sensibilities and have started to idolize the symbolic world as if it was the highest exemplar of human potential and creative endeavor.

One can dominate our physical existence, but not the soul, as in same paradox our senses has to express the desire for real taste.


Editorial NOTE: This article is categorized under Opinion Section. The views expressed in this article are solely those of the author and do not necessarily represent the views of merinews.com. In case you have a opposing view, please click here to share the same in the comments section.
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