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FIFA World Cup
FIFA 2010 fever in Hong Kong
Lan Kwai Fong is a dining and entertainment destination in Hong Kong. LKF is celebrating the FIFA fever and adding to the festivities of Hong Kong.
LAN KWAI Fong, a FIFA haven presenting Carlsberg X LKF Football Fans Park 2010: Hong Kong is promoting a series of fun filled events alongsidethis year's Hong Kong Summer Spectacular (HKSS) 2010, organized by the Hong Kong Tourism Board (HKTB).  The HKSS 2010 is packed with incredible events one can indulge himself in during this superb summer of pleasure. Adding to the festivity is the “Carlsberg x LKF Football Fans Park 2010” started from 11th June till 11th July this year in celebration of the spectacular quadrennial football event. Famous for its food, drinks, shopping and entertainment, Lan Kwai Fong holds annual events such as the Julyfest Beer & Food Festival and the Lan Kwai Fong Street Carnival, is well-prepared to ‘shoot’. Many bars in Lan Kwai Fong are equipped with 100-inch HD TV to indulge the viewers with live broadcast of all the fabulous matches.
 
Over 100 bars and restaurants are offering scrumptious food and drink and  help viewers support their favourite teams together with their friends. One doesn’t  need to be a football fan to pitch in the boisterous craze while enjoying a beer and snacks.
 
Lan Kwai Fong’s streets are enchanted with colourful football decorations of various sizes and lines of national flags of participating teams hoisted smartly high up. There are  the plentiful programs, live performances, cheerful games and themed-gifts that Lan Kwai Fong offers to the FIFA lovers. Adding to the football craze fun, a football goal is positioned outside di Lux on Fridays and Saturdays during the Carnival period inviting visitors to “go for scores“.
 
Contestants who can shoot the ball into the holes can win attractive souvenirs with limited stocks.
 
Adding to the football carnival heats, special arrangements had been plannedfor the evenings of the first game, the match of Brazil VS Portugal, and also for the future quarter-finals and the final game. Charming cheerleaders echo viewers support to their favourite teams along with soccer players demonstrating their magnificent football skills. Moreover, Carlsberg, the sponsor of the England team, promises to bring merriment with its special promotional campaign. 
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