First Barbie themed cafe in Taiwan
Talking on behalf of almost all girls, I can say that sometimes in our life we all wanted, craved and imagined a Barbie life. To wear flowing gowns, have beautiful jewelery to go with it and matching stilettos - but as life went on we all reconciled to the real world, which is not as pink, and can be quite drab. However, to make every girls' dream come true, a restaurant in Taiwan has opened up, and has a theme based on the famous Barbie dolls.
US toymaker Mattel has licensed Taiwan's restaurant group Sinlaku to operate the Barbie Cafe in the hope that it will create brand image for the dolls in the capital Taipei. Hot pink is the colour of the decor in the cafe and Barbie posters adorn most of the walls of the cafe. Catering to girls, the cafe has pink sofas, high heels-shaped tables and chairs decorated with tutus. Even the waitresses are dressed like the iconic dolls, which are loved worldwide.
A senior manager in Mattel's consumer products division in Greater China said, “We picked Taiwan because theme restaurants are very popular and successful here. We are very confident that the Barbie Cafe can promote our brand image.” They also hope to attract Barbie fans from China, Hong Kong and Japan, as these are the places that attract the maximum number of tourist to Taiwan.
Not many know of it but Taiwan had a long standing history with the doll as it was the first place where Mattel used to manufacture these dolls but later re-located to China, and to other countries to lower the cost of the production.