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First ever official World Creativity and Innovation Day supported by United Nations being observed
Today, on April 21, 2018, the first official World Creativity and Innovation Day (#WCID) is being observed across the globe supported by UN Agencies and educational institutions. According to the UN, the observance is meant to encourage creative multidisciplinary thinking for a sustainable future.

The UN holds that creativity and innovation, at both the individual and group levels, have become the true wealth of nations in the 21st century.

A special edition of the book in the form of Creative Economy Report titled "Widening local development pathways" has been co-published by the United Nations Educational, Scientific and Cultural Organization (UNESCO) and the UN Development Programme (UNDP) through the UN Office for South-South Cooperation (UNOSSC).

According the report, the creative economy; which includes audiovisual products, design, new media, performing arts, publishing and visual arts, is a highly transformative sector of the world economy in terms of income generation, job creation and export earnings. Culture is an essential component of sustainable development and represents a source of identity, innovation and creativity for the individual and community.

At the same time, creativity and culture have a significant non-monetary value that contributes to inclusive social development, to dialogue and understanding between peoples, it adds. Further, cultural and creative industries should be part of economic growth strategies, states the UNESCO report on culture and sustainable development.

The UN has urged that on #WCID, the world is invited to embrace the idea that innovation is essential for harnessing the economic potential of nations. Innovation, creativity and mass entrepreneurship can provide new momentum for economic growth and job creation. It can expand opportunities for everyone, including women and youth. It can provide solutions to some of the most pressing problems such as poverty eradication and the elimination of hunger, reasons the UN.

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