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Flag of Patanjali products flying high in commercial firmament
I would like to congratulate Swami Ramdev Maharaj and Ayurved Acharya, Bal Krishnaji, his old friend, for bringing in a revolution in making Ayurved and allied products most popular among Indians and foreigners alike. It is the integral worth of the Patanjali products that has gone down so well with consumers of all shades and classes.
A pertinent point to remember is the efficacy of the Patanjali products and no publicity is better than mouth to mouth publicity. The users of big and small products that they use talk to friends and relatives and say wah-wah for the Patanjali products. The literati, gliterati, the high and the low in the social order are equally concerned about their health. The high cost of established foreign brands and the low cost of similar products of Patanjali Ltd proves to the men and women, not forgetting children that Patanjali products are cost effective and health promoting.

Let us recall the nestle products like maggie being thrown away from counter as they were found to be sub-standard and a vacuum was created for a short period of time in the noodle market.

Patanjali atta noodles filled the vacuum and made money to go laughing all the way to the bank. Here is a Sanyasi and his friend, Acharya Bal Krishnaji, Ayurvedacharya who know what people want and they provide products post haste without making a hole in consumers' pockets.

Indeed there lies the secret of success of Patanjali and its products both ayurveda based and beauty based. It goes on and on.

The foreign companies that had almost monopolised the Indian markets are amazed to see the meteoric rise of aurveda products marketed by the Patanjali. What was onced treated as an untouchable in the field of medicine has made a bold front door entry to drive out foreign usurpers, so to say.

PM Narendra Modi's plan of Make in India has been made a super success by Swami Ramdev and Acharya Bal krishna. The super success comes in the face of opposition onslaught and frontal attacks mounted by foreign business concerns in league with some Indian politicians who look to capitals of erstwhile communist countries for sustenance.

Some charges levelled against Patanjali were baseless like the alleged use of human bones and forbidden ingredients in making ayurvedic medicines. It was an attack for foreign system of medication on the age-old Bhartiya system. The attack failed miserably.

The false charges fell through. The false charges had no legs to stand on. The Patanjali products sustained itself in the vast market with the unflinching support of common man as well as the nationalist politicians of all shades and colours. the law and courts of law were on the side of the Patanjali products and their manufacturers. The truth won and falsehood day perished.

The viciousness of attack on them was blunted and thrown out of the living room window by consumers and their families. The Indian sentiments may have played a minor role in backing the Patanjali products but on the whole it was the Patanjali products that spoke for themselves and carried the day.

The foreign bull was caught by the horns and floored. The flag of the Patanjali products is flying high in the commercial firmament in Bharat and abroad.

Editorial NOTE: This article is categorized under Opinion Section. The views expressed in this article are solely those of the author and do not necessarily represent the views of merinews.com. In case you have a opposing view, please click here to share the same in the comments section.
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