The auction process for FM Phase III in radio is aimed at adding another 839 stations in over 290 towns and cities and is likely to commence by the end of the current financial year. I&B secretary asked radio industry to clearly specify incentives that would benefit the sector FM Phase III licensing."Our ministry is open to all suggestions and we would like to get clear signals from the industry,” added Varma.
Amit Khanna, Chairman CII National Committee on Media & Entertainment and Chairman Reliance Entertainment said the industry should work towards innovation and encourage more diversity of programmes in FM radio stations.
Prashant Panday, CEO Radio Mirchi Radio said global cities like Colombo and Dubai have more than 30 FM stations and major Indian cities have just seven or eight FM stations. "We need to grow the channels. We have not allowed the medium to grow," he lamented.
Over 100 executives from FM radio stations across the country participated in the deliberations.