Ford won't charge extra for Lincoln MKZ's hybrid model

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Alex White

28 July, 2010

The new Ford 2011 Lincoln MKZ Hybrid will go on sale this fall with a price tag starting at $35,180, including shipping charges. This is the same price that Ford charges for the 2011 Lincoln MKZ gasoline model.

FORD MOTOR announced that its new hybrid car, the 2011 Lincoln MKZ Hybrid, will be available at the same price as that of its gasoline run sibling. The company stated that it won’t be charging any premium for the hybrid technology used in the car.

To keep up with the stiff competition in the hybrid car market, Ford has made sure that its new child remains lower on price than its competitor- the 2010 Lexus HS which starts at $35,525, including shipping.

A Ford representative added that the new offering from Ford, the 2011 Lincoln MKZ Hybrid, offers a mix of luxury, room and comfort of a mid-size sedan while providing environmental benefits.

"Lincoln is about delivering luxury standard," John Felice, general manager of Ford and Lincoln marketing, said in a statement. "Whether it's our new MKX with standard MyLincoln Touch technology or the no-cost choice of a gas or hybrid powertrain with the Lincoln MKZ, we want to give customers premium amenities with unexpected value."

The Lincoln MKZ Hybrid gives 41 mpg in the city, 6 mpg above of the 2010 Lexus HS.

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