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German automaker Audi pulls down ad after being criticised for sexism in China
Audi has been criticised for an advertisement aired in China, which thousands of internet users have branded as sexist.

The ad compares buying a car to finding a wife, saying that "an important decision must be made carefully".

It shows a bride having her nose, ears and teeth inspected by her mother-in-law on her wedding day.

Meanwhile, German automaker Audi apologised on Thursday over the advertisement and said that the ad had been pulled down.

Audi AG's statement said that the joint venture had launched an investigation to ensure nothing similar occurs in the future. Criticising the ad over social media, one user called it 'a terrible ad!', while another called it 'disastrous marketing'.

Some have even called for a boycott of the German automaker - which is recognised as one of the big three in China, along with Mercedes Benz and BMW. China has had a history of occasionally insensitive product pitches.

A Chinese detergent maker last year apologised over an advertisement showing a black man stuffed into a washing machine and later emerging as a fair-skinned Asian, after initially dismissing its critics as too sensitive.

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