Claus Rattich, Member of Management Board, Nurnberg Messe, elaborating the benefits to SMEs, said, "Recently, we promoted an Indian organic cashew nut manufacturing co-operative at a trade show in Europe, where visitors from 120 countries participated."
The firm could sell the whole year's production at one trade show. They were so happy to find a global market, he added.
At the same time, Nurnberg Messe has announced plans to invest more in the domestic market to expand its base. More than this, the organisation plans 10 road shows in India in the next five years.
"We have a 30 million euro corpus, out of which we may invest up to 10 million euro in India in the coming years," said Ottmann.