Globalisation of the Indian film industry
The globalization effect on the industry has resulted in western production standards, usage of English in the script or incorporation of some element of western-style plots. Bollywood has produced hits like Dilwale Dulhaniya Le Jayenge and Kal Ho.
INDIAN FILMS have gone beyond the geographical boundaries. They have come out of the epoch of love and fantasy and learnt to work on experimental plots. The effect of globalization of Indian cinema is applicable not only to the Bollywood, but also to the regional film industries of the country. Many Indian films are not only making more money outside the home market but also attracting foreign producers and directors to the industry. The three Indian movies nominated for an Oscar in the foreign language category were Mother India (1957), Salaam Bombay (1988) and Lagaan (2001). Oscar was brought to India by the legendary film maker Satyajit Ray in the category of Life time Achievement Award (1992). Ray's first film, Pather Panchali (1955), won eleven international prizes, including Best Human Document at the Cannes film festival. . In 1982, a biographical film on Gandhi won eight Academy Awards, with director Richard Attenborough and Ben Kingsley as Gandhi. This was an international co production between India and UK. Both the production houses were not of an Indian Origin.
The globalization of Indian Film Industry began in the late 20th century. The contact between India and western cinema was established l when Dadasaheb Phalke inspired the making of "Raja Harishchandra" after he watched Life of Christ at Mehta's American-Indian cinema. In India least 80 percent films shown in the late 1920s were American, but today 80 percent of Indian (mainly hindi ) movies are released worldwide. Bollywood movies include western actors like Rachel Shelley in Lagaan, Giselli Monteiro in Love kaj Kal, Barbari Mori in Kite and Chris Patten in Rang De Basanti. The globalization effect on the industry has resulted in western production standards, usage of English in the script or incorporation of some element of western-style plots. Bollywood has produced hits like Dilwale Dulhaniya Le Jayenge and Kal Ho Naa Ho, both dealing with the overseas Indian culture.
Producers these days fund Indian Filmmakers like Gurinder Chadha (Bride and Prejudice) and Mira Nair (Monsoon Wedding). Chadha and Nair both are of Indian origin and made their names in Western Independent Films. A similar filmmaker is Deepa Mehta of Canada, whose films include Fire, Earth and Water. Indan festivals,traditions,culture have been acknowledged by people worldwide through the Indian cinema. Movies of the Tamil Super Star Rajni Kant have a huge market in Japan. Indian films are not just a part of a region but a part of world cinema today. Therefore film makers now aim at reaching out to a wider audience.The cinema has contributed a great deal in globalisation which has proved very beneficial to the the Indian Film Industry.
Producers these days fund Indian Filmmakers like Gurinder Chadha (Bride and Prejudice) and Mira Nair (Monsoon Wedding). Chadha and Nair both are of Indian origin and made their names in Western Independent Films. A similar filmmaker is Deepa Mehta of Canada, whose films include Fire, Earth and Water. Indan festivals,traditions,culture have been acknowledged by people worldwide through the Indian cinema. Movies of the Tamil Super Star Rajni Kant have a huge market in Japan. Indian films are not just a part of a region but a part of world cinema today. Therefore film makers now aim at reaching out to a wider audience.The cinema has contributed a great deal in globalisation which has proved very beneficial to the the Indian Film Industry.
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.Let me play the role of a devil's advocate. Most of the indian movies with a "worldwide" releases are watched by indians and sub-continent people abroad, and not by the other races. So it's still kinda early to get excited about the global recognition of Indian mainstream cinema. But yes, the alternative movies have always been good, and made us proud. Too bad, we didn't win oscars for shahespeare, or water etc...cause unfortunately they were not allowed to be shot in India, due to some odd groups rabble rousing somewhere. History would have been different otherwise...
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