LAST YEAR the award season of Bollywood, saw the debut of a new Award- Golden Kela Awards. But unlike other awards that are given out to boost the egos of Bollywood stars, this one became a true voice of peoples pent up emotions of frustration with the Bollywood tribe.
The Awards, organised by Random Magazine, the country’s longest running humour magazine, give us an opportunity to get back at those who are best at being the worst in the Bollywood. The movies that we got duped into buying tickets for and then again got tortured to sit through them, will now get their due recognition in the form of the most prestigious Golden Kela Awards.
The intention behind the Golden Kela is to ridicule the Hindi film stars and acknowledge the worst of Indian Cinema. Since, several award ceremonies each year celebrate the best of Hindi Cinema;
Random Magazine chose to be different by giving away the Best of the Worst of Indian Cinema.
It is a satirical take on Bollywood that awards the worst performances in Hindi cinema each year.
The Golden Kela Awards are an Indian take of Hollywood’s famous Golden Raspberries or the Razzies of Hollywood. The idea in itself is not just innovative in itself (at least for the Indian audience), so is the fact that these are the first ever Bollywood awards to be held in Delhi. We bring you the Razzies of Bollywood, we bring you the best of the worst this year.
The Magazine’s board decides the nominations and the winners are selected based on an online voting. Renowned satirist and actor, Mr. Jaspal Bhatti; who was awarded the Lifetime Achievement Award, at the first Golden Kela Awards, for his invaluable contribution in generating classless comedy; had this to say about the Awards, “The Golden Kela Award is an award for excellence in creativity of the lowest degree, that doesn’t come without luck and a lot of hard work in the wrong direction. I hope that soon the Golden Kela becomes the symbol of shame in non-creativity. This award was long due to me. The kind of unrelenting hard work and energy I’ve been putting to generate third-class comedy, I think I deserve it the best”.
“A lot of people already know that most hit films aren’t any good; at least here everybody can be in on the joke. We are just doing what everybody else is thinking”, said Jatin Varma, Editor of Random Magazine, about what the Kelas’ are all about - that sometimes, film-stars give performances that are not their best and repay our (the fans) adoration with unbearable, intolerable performances for which, all we can offer them is a Golden Kela, and a Better Luck Next Time.
The second annual Golden Kela Awards promises to be even better than ever before, a chance to vent out all your pent-up irritations on the Bollywood clan. So with very interesting nominations and special Award categories, Golden Kela is sure not only to stand out, but become a popular voice of opinion on Hindi Cinema, as well.
10000 people have already voted in the past 20 days. Join them and get back at the film industry for making you waste your money! You can also be a part of the Awards that are to be held on 6th March, at India Habitat Centre, New Delhi. Attendees can expect to see some real bad acting, give their favorite stars what they deserve, share a few laughs over drinks, and celebrate the Worst of Indian Cinema!