Privacy issues on the internet are seen as the biggest drawback of the all pervasive World Wide Web. Facebook felt the heat sometime ago and now Google is facing the music.
SEARCH ENGINE giant Google is under scrutiny as it faces allegations of having compromised privacy of users by sharing personal information and searches with third parties like dealers and brokers.
Highly sensitive and exceedingly personal searches have been innumerably ‘sold and resold’, the class action suit states.The suit has been filed in a Court in San Jose, California, in aid of Paloma Gaos, and other users of Google's popular search engine. It mentions how Google has violated its own privacy norms and standards.
Monetary compensation and an embargo against Google have been sought in the plea. Google is the world’s most used search engine and dominates the market. Its infringement of privacy therefore constitutes the greatest of risks totally defying civic confidentiality.Google however has denied all the allegations. It stated that it removes all identifiable personal information before putting it in public domain. Another recent controversy has been over the new Google software-The Google Street View(GSV)-that captures snapshots of houses. It has been a topic of discussion for quite some time now. Though, anyone who wishes to can have their house/property removed from GSV via removal request, but the penetration of anything that appears once on the internet is beyond doubt.An endless debate on privacy is all set to fire up with the internet becoming too much of a good thing. Google has been mired in controversies earlier as well. Germany and other European countries have been at the center of the hullabaloo over Google’s prying eyes. Using the personal information may just become an obsession for web authorities as the world is gripped by the Internet fever. Some say the growing 'inter-connectedness' and the mushrooming of networking sites where users mete out personal information without second thoughts have boomeranged back on them. No matter what, Google cannot be done without and that it knows, but users only want the fact not to be cashed in on.