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Google+: Do You Need to Spend Time on It?
A lot of people may not see Google+ as something worth getting into, but if you are serious about running a successful SEO campaign, this is a social network you certainly need to spend time on. Google+ is not as lively as Twitter or Facebook, but that doesn't mean it is not useful or less valuable. In fact, Google+ is very valuable to those who want to up their SEO game.

Getting Started with Google+

If you have a Google or Gmail account, chances are you already have a Google+ profile set up for you. All you need to do is complete that profile and venture into the world of Google's social network.

When you are using Google+ to promote your site or business, however, there is one extra step to take: setting up a Google Business page. From the Google+ profile, you have the option to set up a page as a business.

Fill out the Description as well as other supporting fields, complete the creation process, add branding elements to the page and you will have a functional Google+ Business page ready for use.

Once you have used Google+ for some time and you have a certain number of followers, you can ask for a custom URL that represents your brand even more. For instance, you can have plus.google.com/+YourBrand, which makes sharing your Google+ presence much easier to do.

But Why Google+?

There are a lot of reasons why Google+ is a social network you want to use when you are doing SEO:

  • Contents shared through Google+ get indexed much faster by Google's very own crawlers. You also get a high quality backlink as well as better overall exposure, which in turn will help improve your search engine rankings. This gives you a great chance of getting in front of your target audience.

  • Google+ is just as vivid as other social networks. You have influencers with thousands – or even millions – of followers and millions of views. The difference is that you can reach these influencers on Google+ rather easily, which means working with them in promoting your site is much easier to do as well.

  • With Google+, you can share a specific set of contents to specific target audiences. Using Circles, you can have each audience receive different contents you share through Google+, creating a much more personalized user experience. You can still have them respond to the contents you share just as easily.

Another great thing about Google+ is that you don't have to spend a lot of time on it. Top Toronto SEO companies have realized the potentials of Google+ for a while and are using this social network to their advantage. If you are running an SEO campaign and you are looking for that extra competitive edge that will get your site ahead, Google+ may just be the answer you have been looking for.

As mentioned at the beginning of the article, getting started with Google+ is relatively easy to do. Start today and begin to enjoy the effects of Google+ before you know it.

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