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Google doodle celebrates 106th birthday of media thinker Herbert Marshall McLuhan
The internet search engine giant is celebrating the 106th birthday (July 21) of media thinker and theorist Herbert Marshall McLuhan with a sketch doodle on its homepage.

McLuhan's thoughts, ideas and research on media and mass communication have been path breaking. For his noteworthy work, he was rechristened as the "Medium- is-the-Message Theorist" by his fraternity after his book with a similar title got published.

The book "The Medium Is the Massage", published in 1967, was McLuhan's best seller with nearly a million copies being sold worldwide at that time.

Born in July, 1911 at Edmonton in Canada, through his dedicated and relentless work, McLuhan rose to become last century's most distinguished media thinker. Moreover, the current digital media age is also benefitting from media theories and principles propounded by him.

In fact, he had been the most versatile media expert who tried his hand in different dimensions of the media including the media art and media future. Looking at emergence of electronic media then in the form of TV, he had predicted the web-technology driven social media ruling the roost. And, it has come true!

A short bio-note on McLuhan (July 21, 1911 – December 31, 1980) goes like this: He was a Canadian professor, philosopher, and public intellectual. His work is viewed as one of the cornerstones of the study of media theory, as well as having practical applications in the advertising and television industries....He was educated at the University of Manitoba and the University of Cambridge; he began his teaching career as a professor of English at several universities in the US and Canada before moving to the University of Toronto, where he remained for the rest of his life.

Here are his three best short quotes:

~All media exist to invest our lives with artificial perceptions and arbitrary values.

~In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness.

~We become what we behold. We shape our tools and then our tools shape us.

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