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Google's first retail store in Dublin: A humble beginning of its competition with Apple Inc
Google is planning to open a retail store in Dublin but it is not clear what kind of merchandise..

THE INTERNET search engine giant, Google, is planning to open its first retail store in Dublin but it is not clear what the shop will sell – its T-shirts and pens? This follows its similar three-month exercise when it opened a brick-and-mortar store that sold its laptops running the company's Chromebook operating system but the store was closed down around Christmas.


According to Bloomberg, the store, located in the Montevetro office block on Dublin’s Barrow Street, would be open to the public and sell unspecified Google merchandise. Added to the space of about 123 square metres is an added mezzanine floor that has been designed to draw the attraction of people who pass by the store.

While some might argue that the store could just be a marketing or publicity stunt of the Internet search engine but according to experts it may be a new front in Google’s competition with Apple Inc., which scales massive revenue by the sale of iPods, iPhones and iPad tablets through its 361 stores, located across the world. “We’ve not made any decisions, it’s simply a planning application,” the Mountain View, California-based company has said in an emailed statement, as quoted by Bloomberg.

Google, according to Bloomberg is the world’s biggest maker of smartphone operating software and it is in the process of buying handset maker Motorola Mobility holdings inc. for $1.25 billion and the deal is set to help it compete with Apple’s phones and Microsoft’s mobile software.

Bloomberg says that Google would boast of 3000 employees in this office after it expands its buildings, according to a filing document. But according to nextweb.com, there is a possibility that the store may not open at all. According to a statement from Google posted on the website, it is a planning application. “We already have an online store selling things like Google T-shirts and pens. We have the option of a small space doing the same in our Dublin office but we’ve not made any decisions, it’s simply a planning application.”

One gets a feeling that the only appetiser that drives such online giants into the retail world is the success of tech giants such as Apple and Microsoft. For now, the only thing clear is that even if Google opens its retail store, it would just be limited to marketing and promotion as the company doesn’t have merchandise such as phones and laptops to sell in the market.


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