Designed to bring the sellers and the buyers on common ground, this mela is well designed to create a market for the rural artisans. The objective of having this mela is to facilitate the marketing process of rural produce.
THE 18th Gram Shree Mela, hosted by Tata Steel and sponsored by Council for Advancement of People’s Action and Rural Technology (CAPART), is scheduled to be held from March 13 to 22 at Gopal Maidan.
Designed to bring the sellers and the buyers on common ground, this mela is well designed to create a market for the rural artisans. The objective of having this mela is to facilitate the marketing process of rural produce by bringing together the producers and the buyers from across the country. This year CAPART has upgraded the Jamshedpur Gram Shree Mela as the State Level Mela. There will be over 150 stalls out of which 100 stalls have been sponsored by CAPART while the remaining stalls will be represented by the local rural artisans, SHG’s as well as handicapped artisans. Artifacts from 20 states and 21 distinct rural products in (Bamboo craft, Stone carving, jute craft, candle products, handloom, jewellery, embroidery work, leather craft, metal craft, Madhubani painting, katha, dry flower, dokra, terracotta, etc.) will be on display and sale.
Cultural programmes focusing on different folk dances will be performed every evening by various cultural groups. Rhythm, comprising differently-abled children will also showcase their talent. A Kati tournament, the tribal sport of Jharkhand which is being actively tried to be revived by Tata Steel, will also be organised at the Mela. The final round of this will be held on March 21. In order to promote an eco friendly environment the company will promote the use of paper bags at the fair. Another stint to make this year’s venture outstanding is the fact that the Company will also be hosting a workshop on “Jharkhand Art – Paitkar, Jadopatia & Sohrai forms” for rural artisans and visitors at large during the Mela.