Growing significance of Hindi cinema

The market for Hindi films overseas has been growing at a rapid pace. Films such as DDLJ and Kabhi Khushi Kabhi Gham have portrayed the lives of NRIs settled abroad and led to the trend of films made specifically for the NRI audience.

CJ: shreya sareen

Wed, Aug 05, 2009 10:43:33 IST

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Bollywood Films :

HINDI CINEMA or Bollywood has been making waves worldwide over the years. The market for Hindi films overseas has been growing at a rapid pace. Films such as DDLJ and Kabhi Khushi Kabhi Gham have portrayed the lives of the NRIs settled abroad and were favourably received by the South Asian community settled in foreign countries who could relate to them. A few of these NRI-based films such as Kabhi Alvida Na Kehna did do not do well in India but were successful at UK and USA box offices.

Indian film makers are also making efforts to shoot their films in foreign locales and give them a kind of global appeal, so that Western audiences are also able to relate to them. Movies are dubbed in different languages and sub-titles are introduced in the movies so that it becomes accessible for everyone.

The films have also received a lot of recognition and critical acclaim. Directors like Deepa Mehta and Mira Nair, have made films such as Water and Monsoon Wedding which beautifully captured the tradition and culture of India. Mira Nair’s The Namesake told the story of people born and brought up in India who face adjustment problems when they move abroad; it narrated their struggle with remaining true to Indian traditions while also trying to adapt to a Western lifestyle.

International recognition and acclaim has also been provided to some exceptional films such as Lagaan which was nominated for an Oscar under the category of Best Foreign Film. Our actors and musicians have also received fame and acclaim. Shahrukh Khan recently received a doctorate degree from the University Of Bedfordshire, UK for his contribution to the Indian film industry. More recently, the musician AR Rahman was felicitated with two Oscars for the film Slumdog Millionaire.

Apart from this, the International Indian Film Academy (IIFA) awards which celebrate mainstream Hindi language films are held in different locations across the world to give it a global appeal. It is seen as the Indian version of the Oscars. Over time, Indian cinema has developed and made forays into the international arena. For a film industry that produces about a thousand films annually, it has indeed been a long journey.

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