“The per capita food and non-food consumption expenditure across India has increased at a pace of over 14 per cent and 17 per cent respectively during 2004-05 and 2009-10,” said D.S. Rawat, national secretary general of Assocham while releasing the findings of the study. “The household consumption of FMCG across India has registered a growth rate of over 11 per cent during the aforesaid period,” added Rawat in a statement.
Haryana has the highest average rural household monthly expenditure on food items worth over Rs 2,584 followed by Jammu and Kashmir (Rs 2,378) and Punjab (Rs 2,377). Odisha has minimum average rural household monthly expenditure on food worth just about Rs 1,215 followed by Tamil Nadu (Rs 1,280), Madhya Pradesh and Chhattisgarh (Rs 1,322).
Households in Kerala, Punjab and Haryana spend highest on non-food consumer items as these states have registered an average monthly household expenditure on non-food items worth over Rs 3,078; Rs 2,883 and Rs 2,580 respectively. Odisha (Rs 936), Bihar and Jharkhand (Rs 1,051) and West Bengal (Rs 1,071) have the lowest monthly household expenditure on non-food items in India, highlights the study.
Apart from Gujarat, Kerala (27 per cent), North Eastern States (26 per cent) and Assam (24 per cent) have registered maximum growth in the household monthly expenditure on non-food items during the five year period.
Also, the household non-food expenditure in rural areas increased at a lower rate in West Bengal and Haryana (eight per cent), Madhya Pradesh (10 per cent) and Punjab (14 per cent).
The ASSOCHAM study also indicates that households in Haryana, Punjab, and Jammu & Kashmir spend more on FMCG as rural households in these states spend over Rs 2,172, Rs 1,884 and Rs 1,866 respectively per month on FMCG. The rural households in Odisha, Tamil Nadu, West Bengal and Madhya Pradesh spend less than Rs 1,000 on FMCG per month.
Apart from Gujarat, Haryana (24.5 per cent) and Maharashtra (18.6 per cent) have witnessed fastest growth in the household monthly expenditure on FMCG and apart from West Bengal, the state of Odisha has also seen significant decline in household expenditure on FMCG in real terms.
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