When it comes to food, Gurgaon is all up for experimentation. They are comfortable with new food and the various restaurants cropping up across the city and the latest Cyber Hub is testimony of this fact. There is a new trend, which is yet to grip the imagination of all the people in Gurgaon, but is slowly catching up with Gurgaoniites- the use of 'organic food.' A number of stores have come up in the city, which advertises its food to be without harmful chemicals and preservatives or are organic.
Almost all the departmental stores in
Gurgaon have come up with this concept and slowly but surely they are
increasing their share of the market. A compulsive buyer got talking
about organic food and said, '' of late, I have been noticing that
organic food's rack space has been increasing and that people are
inclined to pick them up more often than not as they look good due to
their packaging. They lie beside our regular vegetable, but they look
cleaner and are just a tad expensive then our normal vegetable.''
Talking about the mentality of the people he also added, ''sometimes
it is also a conscious decision as people in India
are thinking about
health and healthy living and trying to imbibe it as a part of their
The wave of organic food is getting
big, thanks to a number of proprietors selling organic food.
Recently, in Westin Gurgaon
Karen Anand's Farmer Bazaar made a lot of
noise. A number of people , who visited the event had a lot to say.
Explaining the concept, Gurgaon
citizen Aparna Arya said, '' It's a
place for organic product retailers/ producers to come and make
people aware of them and what they are all about. The idea is to
gather them under one roof so that the consumer has easy access,
since some of them operate online only.'' She also said that there
were a number of stalls but she would have preferred more food.
Explaining she said, ''I don't remember specific names but a couple
of exotic/ herbal tea vendors, vendor for alternative energy drinks,
baked good vendors, organic grains vendors, organic fruits and veggies vendor, pickle & preservatives vendors along with
retailers for wines, grills, restaurants also participated.''
Rajiv Bansal, the founder of the
Gurgaon Farmer's Bazaar, which is about start, when questioned about
the concept says that it is an age old concept- one which farmer's of
India used to exercise a lot. Talking about today's food he said, ''
we don't need chemicals to go inside our body. At Gurgaon Farmer's
Bazaar we will provide a host of home bakers, home makers, food
bloggers and workshop to our customers . It is a worldwide concept,
In all Europe local farmers bring their produce and sell it under one
He also feels that Gurgaon is quite
open to ideas and confident that when he would start this monthly and
weekly bazaar in Gurgaon it would get a lot of
attention. Talking about refined taste and Gurgaon citizens, he
added, '' Citizens here are educated and aware about what is going on
A lot of people, who visited the Karen
Anand's Bazaar, however was not much impressed with the idea. Talking
about it, a person, who wishes to remain anonymous says, ''these
products are costlier than the usual vegetables and they gave me a
number of exotic things, which I don't use in my normal day-to-day
life. Also, I can never be sure as to what I am buying is indeed
Alok Wadhwa, who is opinionated about
the food business and takes a lot of interest did not visit the
bazaar but is not comfortable with these sort of name. Talking about
it he said, ''I feel very strongly about this. Feel it is a very
blinkered 'rich persons' way of seeing Indian farmers. We blindly
copy western concepts and are totally out of touch with the Indian
All we can say that every man to his
own but organic food is making a number of heads turn.
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