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Gurgaon is taking notice of organic food
When it comes to food, Gurgaon is all up for experimentation. They are comfortable with new food and the various restaurants cropping up across the city and the latest Cyber Hub is testimony of this fact. There is a new trend, which is yet to grip the imagination of all the people in Gurgaon, but is slowly catching up with Gurgaoniites- the use of 'organic food.' A number of stores have come up in the city, which advertises its food to be without harmful chemicals and preservatives or are organic.

Almost all the departmental stores in Gurgaon have come up with this concept and slowly but surely they are increasing their share of the market. A compulsive buyer got talking about organic food and said, '' of late, I have been noticing that organic food's rack space has been increasing and that people are inclined to pick them up more often than not as they look good due to their packaging. They lie beside our regular vegetable, but they look cleaner and are just a tad expensive then our normal vegetable.'' Talking about the mentality of the people he also added, ''sometimes it is also a conscious decision as people in India are thinking about health and healthy living and trying to imbibe it as a part of their life.''

The wave of organic food is getting big, thanks to a number of proprietors selling organic food. Recently, in Westin Gurgaon Karen Anand's Farmer Bazaar made a lot of noise. A number of people , who visited the event had a lot to say. Explaining the concept, Gurgaon citizen Aparna Arya said, '' It's a place for organic product retailers/ producers to come and make people aware of them and what they are all about. The idea is to gather them under one roof so that the consumer has easy access, since some of them operate online only.'' She also said that there were a number of stalls but she would have preferred more food. Explaining she said, ''I don't remember specific names but a couple of exotic/ herbal tea vendors, vendor for alternative energy drinks, baked good vendors, organic grains vendors, organic fruits and veggies vendor, pickle & preservatives vendors along with retailers for wines, grills, restaurants also participated.''

Rajiv Bansal, the founder of the Gurgaon Farmer's Bazaar, which is about start, when questioned about the concept says that it is an age old concept- one which farmer's of India used to exercise a lot. Talking about today's food he said, '' we don't need chemicals to go inside our body. At Gurgaon Farmer's Bazaar we will provide a host of home bakers, home makers, food bloggers and workshop to our customers . It is a worldwide concept, In all Europe local farmers bring their produce and sell it under one roof''

He also feels that Gurgaon is quite open to ideas and confident that when he would start this monthly and weekly bazaar in Gurgaon it would get a lot of attention. Talking about refined taste and Gurgaon citizens, he added, '' Citizens here are educated and aware about what is going on around them.''

A lot of people, who visited the Karen Anand's Bazaar, however was not much impressed with the idea. Talking about it, a person, who wishes to remain anonymous says, ''these products are costlier than the usual vegetables and they gave me a number of exotic things, which I don't use in my normal day-to-day life. Also, I can never be sure as to what I am buying is indeed organic.

Alok Wadhwa, who is opinionated about the food business and takes a lot of interest did not visit the bazaar but is not comfortable with these sort of name. Talking about it he said, ''I feel very strongly about this. Feel it is a very blinkered 'rich persons' way of seeing Indian farmers. We blindly copy western concepts and are totally out of touch with the Indian farmers.''

All we can say that every man to his own but organic food is making a number of heads turn.

Editorial NOTE: This article is categorized under Opinion Section. The views expressed in this article are solely those of the author and do not necessarily represent the views of In case you have a opposing view, please click here to share the same in the comments section.
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