Odd13 Brewing, Inc., of Lafayette (Colorado, USA) reportedly withdrew 'Hanuman' beer within hours of the first Hindu protest. On the brewery's website, all the references to Hanuman have been removed. Single Hop IPA seems to have taken the place on the website where 'Hanuman' beer once existed. Single Hop Australian Summer shows up where once Hanuman Australian Summer was mentioned.
Zed, who is president of Universal Society of Hinduism, had
stressed that Lord Hanuman was highly revered in Hinduism and he was
meant to be worshipped in temples or home shrines and not to be used
in selling beer for mercantile greed. Inappropriate usage of Hindu
deities or concepts or symbols for commercial or other agenda was not
Hinduism was the oldest and third largest religion of the world
with about one billion adherents and a rich philosophical thought and
it should not be taken lightly. Symbols of any faith, larger or
smaller, should not be mishandled, the Hindu religious leader had
He further says that such trivialization of Lord Hanuman was
disturbing to the Hindus world over. Hindus are for free expression
and speech as much as anybody else if not more, but faith is
something sacred and attempts at trivializing it hurt the devotees,
Zed points out and adds that businesses should be respectful to
various faith traditions.
Before the protest, 'Odd13 Brewing' described Hanuman beer as:
Hanuman is an American IPA with a light malt character that showcases
robust hopping. Giving the "story" behind "Hanuman",
which was styled as "Single Hop IPA", it then stated:
"Hanuman is a kind shapeshifting super-monkey."
Ryan Scott, brewery’s co-founder, was quoted in the media today:
We didn't mean for it to be offensive...the name for the beer
originally came from a Facebook contest.