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Here's a chance to meet actor Hrithik Roshan and his ISL team for seven days
In an endeavour to strengthen its youth appeal, a leading fairness brand exclusively for men has launched a unique digital campaign #HandsomeLife. Ten lucky winners of #HandsomeLife contest will get the brilliant opportunity to spend their 'wow' moment with Bollywood superstar Hrithik Roshan and his football team FC Pune for 7 days in a specially designed grooming programme.
#HandsomeLife is a platform for young and aspiring individuals who had the courage to break away from their mundane routine and comfortable lives to follow their passion and achieve their dreams.

#HandsomeLife campaign is phased out over a period of two months with the final grooming session with the adventurous action hero himself. The contest is being hosted on an exclusive microsite from 12th October, 2015 to 8th November, 2015 (both days inclusive) and is open for men in India.

Participants will have to register on the website or log in through their social profiles. After registering, participants will have to share their #HandsomeLife stories in the form of text/images/video on the website. Entries will be scrutinized, verified, moderated and if found suitable, will be posted on the website. Participants can share their stories on their social networks. 

According to a press release the exciting 7-day programme for the contest winners will have a session with Hrithik Roshan, a hang-out with the FC Pune City Team players, sessions by team coach David Platt and a host of passionate achievers who will work with the winners.

Talking about the campaign, Mohan Goenka, Director, Emami Limited said in a press statement, "We are happy to launch this campaign as a platform to recognize and acknowledge the handsomeness of youth today. The youth are uninhibited and have a strong sense of purpose in their life."

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