Hero Honda launches Karizma ZMR for premium buyers

Hero Honda has launched Karizma ZMR, which the company claims is a next generation bike under the premium Karizma series. Aimed at higher end user, the bike is priced at Rs 91,000 and will be available in blue, red, black, yellow and white colours.

CJ: Vijay Singh

Tue, Sep 22, 2009 12:14:46 IST

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Bike News :

TO LURE premium buyers, Hero Honda has launched Karizma ZMR, which the company claims is a next generation bike under the premium Karizma series. The bike boasts of a 225-cc engine and has a programmable fuel injection technology that gives Karizma ZMR awesome power, fuel efficiency and ability to notch higher speed.

Hero Honda said that the new bike compliants to latest emission norms, which will be applicable by April next year. Aimed at higher end user, the bike is priced at Rs 91,000 and will be available in blue, red, black, yellow and white colours.

To push the sales, the company is scheduled to launch a marketing campaign, which will introduce the new ZMR's latest technology and styling to the customers. The campaign will be launched on multiple-platforms including the electronic, print, web, mobile and outdoor space.

Karizma ZMR is going to augment the company's positioning in the premium segment, the company said, adding launching new products was part of its strategy to have a balanced portfolio.

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