Hidesign, Infibeam enter into alliance for eCommerce

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Rahul D.

19 May, 2010

Iconic leather accessories brand, Hidesign has launched a brand new website in partnership with eCommerce major Infibeam.

INDIA'S LEADING leather brand, Hidesign, has partnered with Infibeam to revamp its online presence in India. Through the new alliance, Infibeam technology platform will power hidesign website offering a wide range of merchandise for men & women. As part of the agreement, Infibeam will also manage the eCommerce infrastructure, and search engine optimization for the site.

Speaking on the alliance, Vikas Kapur, International Director, Hidesign, who oversees Hidesign's website and e-marketing initiatives said "Hidesign's online website caters to a clientele that is diverse and distributed across the globe. We are delighted to launch a brand new website in association with our eCommerce partner Infibeam. Some of the highlights of the new website include an information rich shopping experience, search engine friendliness, and most important of all easy navigation & checkout." He added, "The fresh look & feel is true to our identity as a global fashion brand. The new website also includes a unique section presenting the history and timeline of Hidesign through a nice visual sketch."

On the launch of the new website, Ajay Chandra, VP Brand Stores, Infibeam, added, "Hidesign is one of the foremost Indian luxury brands renowned internationally. We are proud to announce our partnership with Hidesign to run their online website using Infibeam's eCommerce technology. The awesome collection of leather products from Hidesign with high resolution images on the site are a treat for the fashion connoisseurs around the world.

The store selection includes workbags for the office, totes for the new age woman, travel bags and stylish wallets. The leather goods & accessories from Hidesign also come in various shades of colors such as red, bronze and bottle green in addition to the classic black. The online store will help customers choose from a wide range of our bags, wallets and accessories. Through the online store, customers will also be able buy or gift Hidesign gift vouchers which are redeemable at all Hidesign's offline stores.

Currently, the website caters only to Indian customers but will be opened up for international market in the next three months.
The incomparable quality of Hidesign products with the user friendly shopping experience on the website, makes the store, one of a kind. The online store is bound to augment the choices for leather goods shopping. Check out the Spring Summer 10 Collection on the site.