High end Mahindra Navistar trucks roll out of Chakan Plant
The Mahindra Navistar range of medium and heavy commercial vehicles is being manufactured at a new greenfield plant at Chakan, near Pune. The plant, which spans over 700 acres, has been set up with investments of over Rs. 4000 crores.
AFTER UNVEILING its entire range of high performance trucks at the Auto Expo 2010 earlier this year, Mahindra Navistar Automotives Ltd. today announced the start of production and the price of their first truck offering, the MN 25 which is priced at Rs. 14.99 lakhs (ex-showroom Pune). utilities and reduction in capex. We will soon be launching the rest of our HCV range from here as well.” Rakesh Kalra, Managing Director, Mahindra Navistar Automotives Ltd., said, “The launch of MN25 truck is a major step in the direction of making us a full range commercial vehicle player and the first step in materializing our vision to become the most trusted CV brand in India.” Kalra added, “In line with our philosophy of offering value-for-money proposition to our customers, the MN25 is very competitively priced. The high performance MN25 is one of themost powerful, fuel-efficient, rugged and comfortable 25-tonner to be launched in India. Designed and developed in India with technological assistance of Navistar, who have over 175 years of trucking experience, MN25 comes with a world-class cabin which is spacious andergonomically designed to suit Indian drivers for continuous long hauls. It’s powered by the world-renowned MAXXFORCE® engine which is highly fuel efficient and powerful. So you seewe are offering a fantastic truck at a very attractive price.” Speaking on the occasion, Nalin Mehta, Chief Operating Officer, Mahindra Navistar Automotives Ltd., said “During the unveiling, we had promised that ‘OK will no longer be OK’and MN25 will revolutionize the trucking industry. In every aspect of the truck, MN25, symbolizes this philosophy and will help our customers outperform and prosper in their businesses and life. Our value-for-money pricing strategy coupled with far superior product performance itself will help the customers to earn higher profits and better return on their investments.” Mehta further clarified “Having started the production, we are focused on the sales and service infrastructure and filling the pipelines with our products. We look forward to start of salesin the next 2-3 months. On the distribution front, Mahindra Navistar is in the process of creating a customer-centricnetwork of exclusive dealerships across the country. Moreover, Mahindra’s already existing network will be deployed for servicing the customer needs. In 2005, Mahindra & Mahindra Ltd. and International Truck and Engine Corporation - the operating company of Navistar - entered into a JV to manufacture light, medium and heavy commercial vehicles for India as well as global markets. The joint venture is in the process of addressing every segment of the commercial vehicle market from 3.5 tonne GVW to 49 tonne GVW with variants of passenger transport, cargo and specialized load applications. Mahindra Navistar aims to expand its product line over the next two years to emerge as a full rangecommercial vehicle player.
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