The woman is surrounded by her cohorts, mostly bad looking, and our hero finally chooses the best looking, titillating her into his erogenous zone. Once the Film Censor Board made a stricture on ''kissing'' in films, and sought to ban it as vulgarity. The irony was that many more suggestible scenes of sexual affront were not censored, but kissing was made out to be a vulgar extravaganza! This was not only strange; it made a travesty of doing away with obscenity in films. Kissing as an honest statement of a relationship was seen as a perversity, but the male dominated world playing around with the curvaceous body of his bikini-clad heroine, with tremulous fingers was not seen as something coarse or vulgar. In the process many suggestive scenes aroused the curiosity of a suppressed thinking of 'conservative' societies.

This has led to a totally amoral view of sex, and the Indian male point of view happens to be gratification and sexist in this context, polemical as this might sound. Similarly the idiot box, living up to its name has been churning out serials and reality shows, of the most vulgar kind, where things such as extra marital sex are shown with alacrity. This can have the most unsalutary effect, especially on young minds, leading to the downfall of the culture of reading good books.

There is nothing to feel flustered by what the director has said, he has made an honest statement, and subconsciously may even be pleading guilty! We need to anatomize culture effect of such films, where male tastes are prurient and used to subjugate the women they desire.

The box is not idiot; it is we who have converted it into idiocy, leading to a denigration of values and palpable crimes such as rape. The stereotype is that the woman is always subjugating to the man's mercy. After events such as rape people are talking animatedly about a change in mindset. The mindset cannot be changed, reality shows, TV serials, movies are all showing things in a manner as if to say that they are happening, can happen and will happen.

Thus, such movies are vindicated and take their rightful place in society. The young are especially impressionable to such crassness. They are the ones to take to watching television, like a fish taking to water, hence they become vulnerable. The male macho as superior to the woman's angst is what has been circulating in our films since the sixties. The hero was and still is the aggressor. The woman is the one who is hesitant initially and then succumbs to the overtures, and capitulates to the deceitful amour.

This message has been cleverly employed over the years, notwithstanding the red herring created regarding the debate on ''kissing''. This was hypocrisy at its height because, there was nothing subtle that these films were showing, when it came to man woman relationship. There was no analysis, no ideas which examined human relationships, but only lustful gain, and then the winning over of the initially intransigent lady. If stuff like this have been perpetrated over the years through Bollywood erotica, it is not surprising that we have created a male dominated, sex starved society with prurient tastes.